Privacy Policy

Introduction

Bloom ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

We understand that mental health data is particularly sensitive. We treat all personal information with the utmost care and are committed to maintaining your trust.

Information We Collect

Information You Provide

Account Information: When you create an account, we collect your email address and any profile information you choose to provide.
Mood Check-in Data: Information you provide during daily check-ins, including mood ratings and optional notes.
Usage Data: Which exercises and stories you access, and your progress through them.
Support Communications: If you contact our support team, we retain records of that correspondence.

Information Collected Automatically

Device Information: Device type, operating system, and unique device identifiers.
Log Data: App usage statistics, crash reports, and performance data.
Analytics: Anonymous, aggregated data about app usage to help us improve the Service.

How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve the Service
Personalise your experience (e.g., recommending exercises based on your mood patterns)
Process your subscription payments
Send you service-related notifications
Respond to your comments, questions, and support requests
Monitor and analyse usage trends to improve user experience
Detect, investigate, and prevent fraudulent or illegal activities

We do not sell your personal data. We may share your information only in the following circumstances:

Service Providers: With trusted third parties who assist us in operating the Service (e.g., cloud hosting, payment processing). These providers are contractually obligated to protect your information.
Legal Requirements: When required by law, or in response to valid legal process.
Safety: If we believe disclosure is necessary to protect the rights, property, or safety of Bloom, our users, or others.
With Your Consent: We may share information with your explicit consent.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

Encryption of data in transit and at rest
Secure cloud infrastructure (Microsoft Azure)
Regular security assessments
Access controls limiting employee access to user data

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. You may request deletion of your account and data at any time. Some information may be retained in our backup systems for a limited period or as required by law.

Your Rights (GDPR)

If you are a resident of the European Economic Area (EEA) or United Kingdom, you have certain data protection rights under GDPR:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate personal data.
Right to Erasure: Request deletion of your personal data.
Right to Restrict Processing: Request that we limit how we use your data.
Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
Right to Object: Object to our processing of your personal data.

To exercise these rights, please contact us at admin@bloom-app.co.uk.

Children's Privacy

The Service is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: admin@bloom-app.co.uk